Boyaa Interactive Announces 2015 Annual Results,
Net Profit Grew by 27.8%

[23 March 2016 - Hong Kong] Boyaa Interactive International Limited, a leading online card and board game developer and operator in China, today announced its annual results for the year ended 31 December 2015 (the "year under review").

For the year ended 31 December 2015, the Group recorded revenue of approximately RMB813.5 million, gross profit of approximately RMB427.9 million. The unaudited non-IFRS adjusted net profit grew by 24.0% to approximately RMB379.7 million. In addition, profit attributable to owners of the Company grew by 27.8% from approximately RMB 280.1 million in 2014 to approximately RMB357.8 million in 2015.

Actively Response to the Challenging Industry Environment Net Profit Represent an Significant Growth

In 2015, Boyaa interactive advanced in a challenging environment. the revenue for the year ended 31 December 2015 decreased by a certain extent due to the impact on the industry attributable to the downward trend of the web-based games industry and the regulation and adjustment of SMS payment channels by domestic telecom operators in mainland China beginning in the first half of 2015. However, due to the one-off gain from the disposal of the equity interest in RaySns Technology Co., Ltd. (雷尚（北京）科技有限公司, "RaySns"), the unaudited non-IFRS adjusted net profit recorded significant growth year-on-year. At the same time, Boyaa interactive will adjusted and optimized the marketing strategy, which in turn increased the effectiveness of marketing, further strengthened the software and hardware foundations to withstand risks and increase the competitiveness in the online card and board games market.

Constantly Improve Payment Channels to Strengthen the Ability to Counter Risks

The unexpected regulation and adjustment of SMS payment channels by domestic operators in mainland China brought impact to the industry and prompted Boyaa interactive to accelerate the pace in improvement with respect to payment channels. During the year, Boyaa interactive adopted a core development strategy for payment channels and obtained the best supporting policies from core channels. Moreover, the company actively worked towards creating a unified and integrated payment system, and constantly improved the billing operational strategies such as the management of resources for billing and the monitoring of billing effects, in order to enhance the improvement on the utilisation of the payment channels and management system, as well as to strengthen the ability of the payment channels to counter risks. In the future, the company will continuously building and perfecting effective payment systems to align with the developing trend of recharge billing methods, strengthening the conversion ability to provide for different payment methods, enabling mobile SMS payment and changes to cater for third party payment methods such as Alipay and WeChat, in order to increase ARPPU.

Focus on Online Card games, Strengthening Collaboration with Large-scale Social Platforms Such as Facebook

Boyaa Interactive continued to persist in the dedication to online card and board games and further enriched the card and board games portfolio through relentless product innovation. As at 31 December 2015, the online games product portfolio of the company increased to 43 and the newly added online games were all overseas and domestic online card and board games, with refined operations being carried out. Meanwhile, the company currently offer 17 language versions of their games, which further built the global online card and board games business and strengthened the leading position.

In 2015, Boyaa interactive organized online and offline activities and competitions such as the Boyaa Poker Tournament, which enhanced the awareness and loyalty of players towards the games of the company, games. With regard to the emerging TV games market, Boyaa interactive provided high quality products and established close business ties with top domestic TV games manufacturers and have readily prepared themselves for the proliferation of the TV games market. At the same time, the company continued to maintain and strengthen the close collaboration with large-scale social platforms such as Facebook and Google, and three large domestic telecom operators.

Mr. Zhang Wei, Chairman of the Board, Executive Director and CEO of Boyaa Interactive, commented: In 2016, Boyaa interactive will continue efforts on becoming a leading global brand for online card and board games. Continuously enriching and expanding our card and board games portfolio, while increasing the penetration of our card and board games in different channels through continuous efforts to reinforce the development and operations of online TV games; placing emphasis on and improving the hosting of online and offline competitions and the interactive experience of players, in order to reinforce players’ confidence in us and increase the awareness of the Company’s games and player base; continuously building and perfecting effective payment systems to align with the developing trend of recharge billing methods, enabling mobile SMS payment and changes to cater for third party payment methods such as Alipay and WeChat; enabling our players to receive the best experience and services through enhancing timeliness and comprehensiveness by constant technological innovation and research and development efforts.

We believe that, through our dedication and accumulated experience in online card and board games, constant innovations and persistence in our player-oriented philosophy, we will certainly be able to achieve our goal of committing to become a global leading brand in online card and board games.